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A Silicon Valley Story: VigLink has gone Google

Posted by Steve Arentzoff, VP of Marketing, VigLink

Editor’s note: Today’s guest blogger is Steve Arentzoff, VP of Marketing at VigLink. VigLink helps site owners monetize their online content by tagging outbound links so publishers get paid when readers make purchases. New links are also weaved into content by recognizing when web page content references products and merchants. See what other organizations that have gone Google have to say.

From the beginning, we understood the value of cloud computing for a small business. Two years ago our founder, a former Microsoft employee, chose to start VigLink with Google Apps. He felt this was an easy decision for two key reasons: first, Google Apps was built from the ground up to be a cloud solution with real-time, multi-user features; second, our business is running about 75% Apple computers and 25% PCs, so we needed a solution that would support both platforms equally. With Google Apps, we didn’t have to download any new software or buy new hardware. The tools just worked through the power of the web, no matter what devices we were using.

Google Apps was not only cost-effective for a startup, but it also equipped us with the tools we needed to communicate and work together, no matter where we were. We have nineteen employees and offices in both San Francisco and Indiana, and with Google Apps, we’re able to connect all our employees and seamlessly communicate despite the distance between us.

We use Gmail and Google Docs heavily in our business, and we also take advantage of embedded chat and other collaboration features that make it easy for us to work together. My marketing team uses Google Docs pretty extensively, especially when working on new articles and press releases. VigLink is a startup, so there are no regular hours. Google Apps provides us with a great way for people to interact at two in the morning during the nighttime marathons. Our employees also enjoy the advantages of some of the other cool features that come with Google Apps. They make their calls through Google Voice and receive voicemail transcripts in their inboxes, which are easy to read and easy to search. VigLink’s mission is to help site owners around the world monetize their online content, and Google Apps has been a key tool to our success.