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Growing the Google Commerce Search Family

Posted by Naveen Viswanatha, Product Manager, Google Commerce

Two years ago in November, we launched Google Commerce Search, which provides the search quality of Google to e-commerce websites with interactive user features such as Suggestions, Search As You Type and Product Recommendations. With Google Commerce Search, retailers such as GNC, L’Occitane and Forever21 are powering fast, interactive and relevant search and navigation for their customers. Simple integration with mobile and local search results allows shoppers to find products in physical stores nearby, helping retailers offer a great shopping experience from start to finish.

We’ve grown both in product features and user adoption in the past two years, but we’re not done yet. In fact, we want to make it even easier for retailers to adopt Google Commerce Search to help them achieve amazing results and meet their customers’ needs.

So today we’re announcing that we’re growing the Google Commerce Search family with the launch of the Google Commerce Search Reseller Program. Through this new program, technology providers can bring the unique capabilities of Google Commerce Search to their retail clients.

We’ve been working with some leading technology providers who have developed solutions around Google Commerce Search for the web and for mobile, and we’re excited to formalize the program and invite even more technology providers to come on board with us.

Our first new reseller is Branding Brand, a leader in the mobile commerce space who works with large multi-channel retailers to develop mobile and social commerce applications. The firm sought out Google when they heard about Google Commerce Search, as they knew it would deliver additional value to their customers. “Mobile users are often action-oriented--whether they’re locating a store, seeing what products are available nearby, or searching for a specific item–so it’s important to quickly provide relevant information in the proper context. Google Commerce Search allows us to do exactly this,” says co-founder Chris Mason. GNC was Branding Brand’s first client to launch with Google Commerce Search earlier this year, and here is what their CMO Jeff Hennion has to say about the results:

In fact, with Branding Brand we’d also like to announce our newest retail customer: Timberland. With Branding Brand and Google Commerce Search, Timberland has been able to make their mobile vision a reality, both in the core site experience but also in integrating the critical search capabilities provided by Google Commerce Search. Timberland makes quality and environmentally-responsible products, so we couldn’t be happier to welcome them to our family.

“At Timberland, the consumer always comes first. Our priority in developing our mobile website was making sure customers had the best experience possible,” said Chris Hardisty, director of Timberland Global E-Commerce. “Shoppers today expect fast and relevant results especially on mobile where speed and interactivity matter most. Since we launched our mobile-optimized website, we have seen mobile sales grow 20 times faster than our desktop site sales.”

We’re also happy to welcome Perficient, a leading technology integrator specializing in e-commerce. Perficient was keenly interested developing solutions around Google Commerce Search given the capabilities it can provide to their clients. “Google Commerce Search brings retailers of all sizes the advanced Google search features that were previously only available to the biggest players in the space, including Search As You Type, local product availability, and engaging mobile experiences,” says Sameer Peera, Principal of Perficient’s National Commerce Practice.

If you’re interested in becoming a Google Commerce Search reseller, please let us know by getting in touch.