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Google + Audi: Enhancing Navigation

Posted by Anupam (Pom) Malhotra, Senior Manager, Connected Vehicle, Audi of America

(Cross-posted on the Google LatLong Blog.)

Editor's Note: Our guest blogger is Anupam (Pom) Malhotra, Senior Manager, Connected Vehicle, Audi of America. With a company-wide focus on the latest in-car technologies, Pom talks about teaming up with Google to help drivers enhance the driving experience with Audi connect™.

"Progress through technology" is at the core of every Audi vehicle. For a driver, in-car technology brings several benefits, including safety, access to local map content and more efficient ways to reach a destination. When developing Audi connect™, we wanted to present our drivers with something that was functional, yet elegant. We were able to deliver this by enhancing our navigation system with Google Maps and Google Earth.

By integrating Google features, we are creating a familiar user experience for our drivers, who already use Google Maps on their computers, smartphones and tablets. As a result, Audi connect makes it easy for drivers to search for a local point of interest or verify a route from Google Earth or Street View. With real-life images, combined with Google local search and voice search, Audi connect allows drivers and their passengers to safely explore and discover local destinations.

The main thing drivers want to do, of course, is get to their destination. But with Audi connect now enhanced by Google Maps and Earth features, we think our drivers will enjoy the journey a whole lot more.