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Google Reseller Program sets new standards of excellence for partners

Posted by Jim Chow, Global Partner Programs, Google Enterprise

Resellers are one of the key drivers of customer adoption of Google Apps, Earth, Maps, and Enterprise Search. Over the last few years, the Google Reseller Program has grown to include over 3,000 resellers across 70 countries. We are excited to see our partners share our commitment to customer success. We will continue investing in our Reseller Program to ensure that all of our partners have the support and technical expertise they need to enable successful customer deployments.

Beginning today, we will start to recognize high-performing partners as Premier Resellers. Authorized Resellers remain a core focus for our Reseller program, and we will continue to invest in resources, tools and training to help Authorized Resellers succeed. For Authorized Resellers to become Premier Resellers, we have an objective set of eligibility criteria based on revenue, technical expertise and customer success. We are committed to working with each of our resellers to help them meet these specific qualifications.

We're also introducing additional categorizations to help customers identify resellers who focus on specific Google products and specific size companies.

As our reseller partners continue to help customers succeed, we hope these new standards will help them strengthen their business by providing clear benchmarks for them to strive for and meet. Current and prospective Google Resellers can learn more about the different categories and about becoming a Premier Reseller, including eligibility criteria and benefits, by visiting our Google Reseller Program website.